Is the Maslow pyramid universal?

prof. Pinto's the hierarchy of human needs / analysis of deep normative differences and a new pyramid

David Pinto

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Is the Maslow pyramid universal?

paperback/ gebrocheerd: € 18.95

ISBN: 9789463381741, geïllustreerd, 290 blz., February 2017, Engels
Formaat: 21.0 (h) x 13.0 (b) x 2.7 (d) cm. Gewicht: 384 gram.

Uitgever: Aspekt B.V., Uitgeverij


The enormous growth in the world population, the ever-increasing difference in welfare between rich and poor countries and the rapid progress in mass communication and mass transport have caused peoples and
cultures to mingle more than ever before. We cannot get around it any longer: the cultural diversity of society is an indisputable fact. In interactions between people with different cultural norms and values (intercultural contact), there is a greater chance of misunderstanding, miscommunication and mismanagement whenever there is a lack of understanding of those differences. This can lead to professional and personal losses.

Given the (cultural) diversity of present-day society, communication
and management theories that used to be adequate seem to have lost some of their practical relevance. Even Maslow's well-known pyramid of basic human needs is no longer universally applicable. Expectations and interpretations
are no longer consistent with objectives, and matters that used to be taken for granted now cause confusion. This has created the need to develop new concepts that take society's diversity into account.

If objectives in communication, management, policy-making and education
are to be attained, it is essential to acknowledge and learn about cultural differences.

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