E-commerce and its effect on competitive intensity

a buyer and price related perspective

H. Derks

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E-commerce and its effect on competitive intensity

paperback/ gebrocheerd: € 13.57

ISBN: 9789463189255, geïllustreerd, 64 blz., October 2015, Engels
Formaat: 24.0 (h) x 17.0 (b) x 0.4 (d) cm. Gewicht: 172 gram.

Uitgever: Limburger.nl/mijnboek

beschrijving

Many aspects of e-commerce and its effect on competition and the intensity of competition have not yet been covered or are already outdated due to the enormously fast pace of change in e-commerce. The following study will cover new aspects of competitive change and tries to analyse the effect that e-commerce has on the competitive intensity of an industry’s environment.
Not only will this study focus on the essential components that differentiate e-commerce from traditional commerce, additional research will be done on the impact of e-commerce on buyer power and price competition. Results on these aspects will be used to analyse e-commerce’ effect on competition.

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