Visual Merchandising, Third edition

Windows and in-store displays for retail

Morgan, Tony

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Visual Merchandising, Third edition

paperback/ gebrocheerd: € 30.00: GRATIS verzending! (NL)

ISBN: 9781780676876, geïllustreerd, 224 blz., January 2018, Engels UITVERKOCHT!

Uitgever: Laurence King Publishing

beschrijving

With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour.

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