Marketing Fashion, Second edition

Strategy, Branding and Promotion

Posner, Harriet


paperback/ gebrocheerd: € 30.00: GRATIS verzending! (NL)

ISBN: 9781780675664, geïllustreerd, 240 blz., January 2015, Engels
Formaat: 21.0 (h) x 15.0 (b) x 2.2 (d) cm. Gewicht: 865 gram.

Uitgever: Laurence King Publishing


A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.

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