Creating a Brand Identity: A Guide for Designers

Slade-brooking, Catharine

 
 

paperback/ gebrocheerd: € 24.00: GRATIS verzending! (NL)

ISBN: 9781780675626, geïllustreerd, 160 blz., January 2016, Engels
Formaat: 21.0 (h) x 15.0 (b) x 2.2 (d) cm. Gewicht: 480 gram.

Uitgever: Laurence King Publishing

beschrijving

Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.

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