100 Ideas that Changed Advertising

Veksner, Simon

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100 Ideas that Changed Advertising

€ 24.00: GRATIS verzending! (NL)

ISBN: 9781780675565, geïllustreerd, 216 blz., January 2015, Engels
Formaat: 27.0 (h) x 21.0 (b) x 1.6 (d) cm. Gewicht: 920 gram.

Uitgever: Laurence King Publishing


A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.

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