Creative Advertising

An Introduction

Sorrentino, Miriam


paperback/ gebrocheerd: € 27.00: GRATIS verzending! (NL)

ISBN: 9781780671192, geïllustreerd, 240 blz., January 2014, Engels
Formaat: 25.6 (h) x 21.5 (b) x 1.9 (d) cm. Gewicht: 938 gram.

Uitgever: Laurence King Publishing


Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice.

The book offers clear guidance on portfolio presentation, making contacts, skills building, crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the world’s leading figures in advertising and is illustrated with numerous examples of award-winning work.

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