Copywriting, Second edition

Successful Writing for Design, Advertising and Marketing

Shaw, Mark

 
 

paperback/ gebrocheerd: € 24.00: GRATIS verzending! (NL)

ISBN: 9781780670003, geïllustreerd, 240 blz., January 2012, Engels
Formaat: 24.5 (h) x 17.2 (b) x 2.4 (d) cm. Gewicht: 656 gram.

Uitgever: Laurence King Publishing

beschrijving

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications.

Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

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