Sustainable Marketing

A Holistic Approach

Peterson, Mark

  Tip: stuur dit boek door naar iemand anders! 

paperback/ gebrocheerd: € 59.95: GRATIS verzending! (NL)

ISBN: 9781526494634, 440 blz., June 2021, Engels

Uitgever: SAGE

beschrijving

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.

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