Digital Luxury

Transforming Brands and Consumer Experiences

Batat, Wided

  Tip: stuur dit boek door naar iemand anders! 

paperback/ gebrocheerd: € 42.50: GRATIS verzending! (NL)

ISBN: 9781526458940, 280 blz., January 2019, Engels

Uitgever: SAGE

beschrijving

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

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