A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing

Earley, A J

  Tip: stuur dit boek door naar iemand anders! 

paperback/ gebrocheerd: € 24.95: GRATIS verzending! (NL)

ISBN: 9781526456878, 216 blz., , Engels

Uitgever: SAGE

beschrijving

Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics.

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