Marketing Communications

Objectives, Strategy, Tactics

John R Rossiter; Larry Percy; Lars Bergkvist

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Marketing Communications

paperback/ gebrocheerd: € 56.15: GRATIS verzending! (NL)

ISBN: 9781526438652, 584 blz., January 2018, Engels

Uitgever: SAGE Publishing Ltd

beschrijving

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

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