paperback/ gebrocheerd: € 56.15: GRATIS verzending! (NL)
ISBN: 9781526438652, 584 blz., January 2018, Engels
Uitgever:
SAGE Publishing Ltd
beschrijving
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.