Principles of Marketing for a Digital Age

Tracy L. Tuten

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paperback/ gebrocheerd: € 52.47: GRATIS verzending! (NL)

ISBN: 9781526423344, 496 blz., October 2020, Engels UITVERKOCHT!

Uitgever: SAGE

beschrijving

This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It's a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age.

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