Sensory Marketing

An Introduction

Hulten, Bertil

  Tip: stuur dit boek door naar iemand anders! 

paperback/ gebrocheerd: € 49.95: GRATIS verzending! (NL)

ISBN: 9781526423252, 240 blz., May 2020, Engels

Uitgever: SAGE


Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.

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