Michael B. Beverland
paperback/ gebrocheerd: € 59.95: GRATIS verzending! (NL)
ISBN: 9781473951983, 416 blz., January 2018, EngelsFormaat: 23.2 (h) x 18.6 (b) x 2.3 (d) cm. Gewicht: 742 gram.
Uitgever: SAGE
Presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand's identity.
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