Theory and Research

Daniel J. O'Keefe

  Tip: stuur dit boek door naar iemand anders! 

paperback/ gebrocheerd: € 125.00: GRATIS verzending! (NL)

ISBN: 9781452276670, 408 blz., January 2015, Engels
Formaat: 23.2 (h) x 18.6 (b) x 2.3 (d) cm. Gewicht: 728 gram.

Uitgever: SAGE


This text introduces students to the most important social-scientific theory and research on persuasion. The Third Edition adds two new chapters on social judgment theory and stage models, revision of the treatment of the theories of reasoned action and planned behavior, and new attention to subjects such as reactance and the use of narratives as vehicles for persuasion.

  1. Leg in mijn winkelwagen!

Meer boekennieuws op Facebook.