Platform Revolution

How Networked Markets Are Transforming the Economyand How to Make Them Work for You

Choudary, Sangeet Paul; Van Alstyne, Marshall W.; Parker, Geoffrey G.

paperback/ gebrocheerd: € 18.95
ISBN: 9780393354355, 352 blz., January 2017, Engels
Formaat: 21.1 (h) x 14.2 (b) x 2.3 (d) cm. Gewicht: 291 gram.

Uitgever: Norton

beschrijving

Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.

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